You don't need an agency. You need someone who's actually done it — 300 million times. I'm Ben Hogan, a BBC-featured freelance app developer based in Hertfordshire. I build iOS, Android and AI-native apps for startups and businesses across the UK. Direct. Fast. No markup.
When you hire an app development agency, here's what you're actually paying for:
A sales team that won first the contract. An account manager who relays your messages. A project manager who writes status updates. A junior developer who writes your code. A senior developer who reviews it occasionally.
You're paying five salaries, office rent, and a 40% margin — for a junior developer you never speak to.
When you hire me, you get one person. The person who answers the phone is the person writing the code. The person who gives you advice has 17 years and 300 million downloads behind every recommendation. No handoffs. No markup. No account manager explaining what the developer meant.
That's not a compromise. That's an upgrade.
My number. My email. My WhatsApp. You contact me directly, always. No ticketing system, no helpdesk, no waiting three days for a response that should take three minutes.
I don't do open-ended hourly billing that spirals. Every project gets a fixed scope and a fixed price agreed before a single line of code is written. You know exactly what you're getting and exactly what it costs.
iOS. Android. Cross-platform. AI integration. Backend. Web. I handle the full stack — design input, development, App Store submission, post-launch support. You don't need to hire multiple specialists.
I build on Cynfia AI — my proprietary development platform combining Claude, GPT, Grok and leading LLMs. Built over three years. This means I build AI-native products faster and more reliably than any off-the-shelf approach.
#1 apps in 147 countries. 300M+ downloads. Nike. Strava. IKEA. Walkers. Bumble. BBC TV. These aren't names I've dropped on a website — they're the actual work.
Native iPhone and iPad apps. Swift, SwiftUI. Full App Store submission and post-launch support included.
Learn more →Kotlin-built Android apps. Google Play submission included. Optimised for performance across device types.
Learn more →LLM-powered apps using GPT, Claude and Gemini. Conversational interfaces, RAG pipelines, computer vision, intelligent recommendations.
Learn more →Your core idea built and shipped in 4–8 weeks. Fixed scope, fixed price. From £15,000.
Learn more →iOS and Android from a single codebase. React Native or Flutter. 40% cheaper than building native twice.
Learn more →Not ready to build yet? I offer independent consulting for founders and product teams. Scope, tech stack, build strategy, cost estimation. Straight advice with no upsell agenda.
Learn more →Fill in the contact form or drop me a WhatsApp. Tell me what you're building, who it's for, and what stage you're at. Don't worry if it's rough — a napkin sketch is fine.
We get on a 30-minute call. I ask questions. You get straight answers about what your project involves, what it'll realistically cost, and how long it'll take. No pitch. No pressure.
If we're a good fit, I send a fixed-scope proposal within 48 hours. Once agreed, we start within 1–2 weeks.
You have a funded idea and need to move fast. Every week without a product is a week your competitor gains ground. I build focused MVPs that ship before the window closes.
You have internal resource but need a senior specialist for a specific build, integration or AI layer. I slot in without friction.
Your business has a process, a customer relationship or a service that should be an app. You need it built properly by someone who understands both the technology and the commercial reality.
You want to build something on top of LLMs but need a developer who actually understands AI integration at the product level — not just API calls.
The risk with hiring a freelance developer is real. A lot of people call themselves app developers. Not many have shipped products used by 300 million people in 147 countries.
Here's what I've actually done:
This isn't a portfolio built in a bedroom. This is 17 years of shipped products, real downloads, and real clients.
Tell me about your project. I'll respond within 24 hours with honest, direct feedback — whether that's a yes, a no, or a better way to approach what you're building.