I build custom SaaS products for UK businesses and founders who want to create their own software, generate recurring revenue, and keep complete ownership of the IP. No agency lock-in. No dependency on a team you can't afford to keep. Just a clean, deployed product that belongs entirely to you.
Most SaaS products that fail don't fail because of a bad idea. They fail because of how they were built.
Agencies charge £80,000–£200,000 for work that can be done for half the price. They wrap the codebase in dependencies that keep you paying for support contracts. They hand you a product you can't modify without going back to them. And they assign junior developers to your project while the senior developer who won the pitch moves on to the next sales call.
By the time you realise what's happened, you've spent your budget, you don't own the infrastructure, and the code is someone else's to maintain.
I work differently. One developer. Senior. Direct. You talk to me from day one to launch day. I hand over clean, documented code at the end. You own it completely. You can take it to any developer in the world to continue. You'll never owe me anything you didn't agree to in the original contract.
A SaaS product is more than a website with a login. Built properly, it's a recurring revenue machine — a product your customers pay to access monthly, that runs itself, that scales without you hiring more staff.
The core product — the dashboard, the features, the experience your users pay for. Built to be fast, scalable and maintainable from day one.
Stripe integration for monthly/annual plans, trial periods, usage-based billing, upgrade/downgrade flows and automated invoicing. The infrastructure that actually generates the revenue.
Secure login, user management, admin roles, team accounts and multi-tenancy — the plumbing every SaaS needs but few people think about until it causes problems.
The back office that lets you manage users, see revenue, configure settings and monitor your platform — without touching the database directly.
LLM-powered features built on Cynfia AI. Intelligent automation, natural language interfaces, AI-assisted workflows built into your SaaS from day one.
iOS and Android apps that extend your SaaS to mobile — essential for any product with a user-facing component your customers interact with daily.
Connect your SaaS to the tools your customers already use — CRMs, payment processors, data providers, communication platforms.
You've spent years building a process, a methodology, a service that works. You know it could be software. You want to stop selling time and start selling access. I turn your process into a product you can scale without hiring.
You've identified a market problem and know software can solve it. You need a technical co-founder equivalent — someone who can build the whole thing, not just the front end, and guide you on what to build first.
You're paying £3,000 a month for a tool that does 80% of what you need and nothing else. I build the custom version that does exactly what your business needs — and you own it outright.
You have a successful business. You want to build software on the side that generates revenue passively. A SaaS product with 200 subscribers at £50/month is £10,000/month in recurring revenue. I help you build it.
Specifically, look for who owns:
Many agencies retain ownership and license components back to you. When I build your product, you own everything. The source code, the database, the infrastructure. You can host it anywhere. You can sell the company and transfer assets completely.
That's the difference between owning a business and renting one.
I build on Cynfia AI — my proprietary development platform combining Claude, GPT and Grok into a unified stack. This means AI features aren't bolted on after the fact. They're architected into your product from the foundation.
Replaces manual processes your users hate
Make complex features accessible to everyone
Surfaces insights from your users' data
Adapts to each user's behaviour automatically
A SaaS product with genuine AI capability built in from day one is not competing with your market. It's redefining it.
| Product | Includes | From |
|---|---|---|
| SaaS MVP | Web platform, auth, Stripe billing, admin dashboard | £20,000 |
| SaaS + Mobile | Web platform + iOS or Android companion app | £35,000 |
| SaaS + AI | Web platform + Cynfia AI integration | £35,000 |
| Full SaaS Platform | Web + mobile + AI + full integrations | £60,000 |
| Enterprise SaaS | Multi-tenancy, white-label, advanced API | £100,000+ |
All prices are fixed. Scope is agreed before a single line of code is written. No surprises.
Compared to a UK agency, you're saving 40–60% for the same or better quality output — because you're not paying for account managers, project managers, office costs and margin.
Full cost breakdown →I didn't start as an agency developer. I started as a founder — building products, shipping them, watching them get downloaded 300 million times across 147 countries.
I've built SaaS-style products for some of the world's most recognised brands. I've built apps that hit #1 in the App Store. I was featured on BBC TV's Be Your Own Boss alongside Richard Branson and Richard Reed.
Tell me what you want to build. I'll tell you what it involves, what it'll cost, and how quickly it can ship. Free scoping call, no pitch, straight answers.